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CI of anhio

Primarily engaged in small medical devices. Would like a younger brand. Sincerity, unique style, honesty, and simplicity are the adjectives of the company.

Medical

Anhio / china

Branding Design

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Difficulty

Solution

The brand upgrade itself was a very difficult and challenging design. It needs to meet the requirements and aesthetics of both the old users, the new users and the customers themselves. Striking a balance between the three is an essential and difficult task.

Extremely thorough research upfront will make the project go smoothly.
Think of old users, new users, and customers as equally important to do the first wave of research.

Then segment the users and identify the target users. Define the project goals and objectives, and take everything into account.